BackSmart Parking
Project Overview

Smart Parking

A mobile parking concept that eliminates physical tickets through live session tracking, in-app payments, and a seamless entry and exit flow.

Year
2025
Role
Product Design
Skills
UX Research  ·  User Flows  ·  UI Design  ·  Prototyping
Smart Parking cover
About

The missing layer on smart infrastructure

Smart parking is a mobile parking app designed around existing private parking infrastructure — ANPR cameras, barrier automation, and parking management systems. Instead of replacing what works, the app adds the missing layer: a connected mobile experience that gives drivers live session visibility, digital payments, and a seamless entry and exit flow.

Core Problem

Smart infrastructure, manual experience

Despite advances in parking automation, drivers still rely on physical tickets and manual payment terminals to manage their parking sessions. The result is unnecessary friction — keeping track of a paper ticket, queuing at a payment machine, and having no visibility over session duration or cost until the very end.

The infrastructure was already smart. The user experience wasn't.
Insights

What was getting in drivers' way

Drivers still relied on physical tickets and payment terminals to manage their parking sessions, creating queues, delays, and unnecessary friction during busy hours.

Without real-time visibility over session duration or parking costs, the experience often felt stressful, inconsistent, and difficult to manage.

These frustrations revealed opportunities for a more seamless parking experience.

Driver insights
Key Decisions

What we built, and why

Ticketless parking

Drivers enter and exit parking areas through license plate recognition, removing the need for physical tickets entirely.

Live session visibility

The app provides real-time session tracking and cost visibility, helping drivers feel more informed throughout the experience.

Frictionless exit flow

Automatic payments and fallback verification flows reduce queues while keeping the system reliable in edge cases.

Key app decisions
Outcomes & Learnings

The missing layer, not a new system

Building around existing infrastructure rather than replacing it led to a more realistic and operationally viable product. Usability testing shaped the final scope: simplifying to private parking only resulted in a cleaner, faster core experience.

Drivers don't need a new system. They need the existing one to finally talk to them.

Full case study available upon request.